Dr. Renana Brooks, in this article written for The Nation, states:
To create a dependency dynamic between him and the electorate, Bush describes the nation as being in a perpetual state of crisis and then attempts to convince the electorate that it is powerless and that he is the only one with the strength to deal with it. He attempts to persuade people they must transfer power to him, thus crushing the power of the citizen, the Congress, the Democratic Party, even constitutional liberties, to concentrate all power in the imperial presidency and the Republican Party.
Bush’s political opponents are caught in a fantasy that they can win against him simply by proving the superiority of their ideas. However, people do not support Bush for the power of his ideas, but out of the despair and desperation in their hearts. Whenever people are in the grip of a desperate dependency, they won’t respond to rational criticisms of the people they are dependent on. They will respond to plausible and forceful statements and alternatives that put the American electorate back in touch with their core optimism. Bush’s opponents must combat his dark imagery with hope and restore American vigor and optimism in the coming years. They should heed the example of Reagan, who used optimism against Carter and the “national malaise”; Franklin Roosevelt, who used it against Hoover and the pessimism induced by the Depression (“the only thing we have to fear is fear itself”); and Clinton (the “Man from Hope”), who used positive language against the senior Bush’s lack of vision. This is the linguistic prescription for those who wish to retire Bush in 2004.
We have to remember this as we go about the task of removing Mr. Bush from the White House in 2004. He is an extremely negative and pessimistic person, as you can prove by listening to any of his speeches. We have to counter this with an optimistic message. I think Governor Dean is well on his way to doing this when he declares “You have the power!”
How does Mr. Bush plan to campaign? The New York Times reports:
By early next March, Democrats will probably have settled on a nominee for president.
At that point, with no opposition in the primaries, President Bush’s re-election campaign is expected to begin spending the massive amount of money it is raising to paint an unfavorable picture of the Democratic candidate in voters’ minds and to establish the terms of the fall contest in a way that benefits the president.
He does not plan to present himself in a favorable or positive manner (which would be nearly impossible to do, anyway), but he instead plans to paint an unfavorable picture of his opponent. Again, negativity will rule. The Democratic party must resist the temptation to sink to the low level that Mr. Bush will set and continuously accentuate the positive in their positions and candidate.
America right now is a dark and gloomy place. It’s time to make it a bright and happy place again!